CeraVe Products Now Available In The U.K.

L'Oréal’s CeraVe skincare brand arrived in the U.K. on March 5. Seven products are being sold at Boots pharmacies and online. British beauty writer Caroline Hirons called the CeraVe product line “the kinder, gentler alternative to the harshness of Cetaphil” and worth investigating if you “can’t afford to spend too much on skincare” or just don’t want to. The company announced it has hired Blanket Consulting to work with Sarah Ashwick at L’Oréal for the U.K. launch  Blanket will work on the brand’s press and influencer relations. [Image Credit: © CeraVe]