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Chanel Launches Instagram Campaign For Coco Mademoiselle Fragrance Brand

March 21, 2017: 12:00 AM EST
French beauty brand Chanel launched a marketing campaign on social media site Instagram for its Coco Mademoiselle brand of fragrances. As part of the campaign, Chanel's official Instagram account shared an image with three different ad photographs. Followers need to click on the tags to unveil the full images and see the different aspects of the brand.
Brielle Jaekel, "Chanel Plays Coy on Instagram with Interactive Photo Reveal", Luxury Daily, March 21, 2017, © Mobile Commerce Daily
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