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Church & Dwight Awards Digital Creative Accounts To Razorfish And ICrossing

October 18, 2016: 12:00 AM EST
Church & Dwight appointed Publicis-owned Razorfish as its lead digital creative agency for the Trojan, First Response, Batiste Dry Shampoo, RePhresh, and Replens brands. Also, the company named Hearst's iCrossing as agency in charge of digital marketing for its OxiClean, Oragel, Nair, and Vitafusion brands. Razorfish's responsibilities will include creative, strategy, data and consumer insights, search, and social media, while iCrossing will focus on creative, strategic planning, technology, and content marketing.
Lindsay Stein, "Church & Dwight Taps Razorfish, iCrossing for Digital Creative", Advertising Age, October 18, 2016, © Crain Communications
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