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Clinique For Men Readies Campaign Aimed At Promoting Skincare

August 25, 2016: 12:00 AM EST
Clinique for Men plans to launch a marketing campaign in September 2016. Featuring South Korean-American actor Daniel Dae Kim and UK author and photographer Levison Wood, the #behindtheface campaign will also have a third brand ambassador to be revealed with a new product launch in April 2017. According to VP of skincare marketing Julien Moignard, the time is right for a campaign aimed at men, with studies revealing they are more interested in caring for their skin than men were 10 years ago.
Ellen Thomas , "Clinique for Men Squads Up With New Global Campaign", Women's Wear Daily, August 25, 2016, © Fairchild Fashion Media
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Men's Grooming
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