Clorox Studies Merits Of Using Proximity Marketing Technology

Clorox is considering the use of proximity marketing tools, such as in-store beacons and connected products for the home, according to the company’s associate director of marketing communications Sarah Ortman. Speaking at the South by Southwest 2016, Ortman said brands should adopt proximity marketing by starting from the point of view of customers. She said brands should focus on audience interests instead on technological capabilities to avoid alienating customers.