We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Coca-Cola Ties Up With Trendy Beauty Brand Morphe Cosmetics

June 15, 2020: 12:00 AM EST
Coca-Cola has invested in San Francisco-based high-end beauty brand Morphe Cosmetics – ”for those looking for killer makeup without killing their wallet” – to create a collaborative “beauty-soda partnership” promotional program called Coca-Cola X Morphe. The “Thirst For Life Collection” launches June 18. The new makeup collection includes: the Thirst For Life eye palette in Coke colors like light (Fizz) to dark caramel (Refreshing) with some signature reds (Always Bright) and icy blues (Cool Story); and “for straw-sippers” a four-piece lip collection (Lip In The Moment).[Image Credit: © Morphe Brushes]
Lela London, "Coca-Cola And Morphe Just Announced The Sparkliest Limited Edition Makeup Collection", Forbes Media, June 15, 2020, © Forbes Media LLC
Domains
PERSONAL CARE BUSINESS
Brands
Market Segments
Cosmetics
Geographies
Worldwide
North America
United States of America
Categories
Brands
Coca-Cola
Companies, Organizations
Deals, M&A, JVs, Licensing
Products & Brands
Developed by Yuri Ingultsov Software Lab.