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Coca-Cola Ties Up With Trendy Beauty Brand Morphe Cosmetics

June 15, 2020: 12:00 AM EST
Coca-Cola has invested in San Francisco-based high-end beauty brand Morphe Cosmetics – ”for those looking for killer makeup without killing their wallet” – to create a collaborative “beauty-soda partnership” promotional program called Coca-Cola X Morphe. The “Thirst For Life Collection” launches June 18. The new makeup collection includes: the Thirst For Life eye palette in Coke colors like light (Fizz) to dark caramel (Refreshing) with some signature reds (Always Bright) and icy blues (Cool Story); and “for straw-sippers” a four-piece lip collection (Lip In The Moment).[Image Credit: © Morphe Brushes]
Lela London, "Coca-Cola And Morphe Just Announced The Sparkliest Limited Edition Makeup Collection", Forbes Media, June 15, 2020, © Forbes Media LLC
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