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Colgate-Palmolive Invests In Male Grooming Brand In India

August 23, 2018: 12:00 AM EST
Colgate-Palmolive has purchased a minority stake in the Indian direct-to-consumer online male grooming brand, Bombay Shaving Company, as part of a series A funding round. The company, launched in 2016, now has some 80,000 customers and offers over 30 products, including shave, skincare, beard care, and bath and body items. BSC says it aims to leverage Colgate-Palmolive’s long experience to help it grow the grow the brand, and the funds will be spent on brand building, innovation and improving key capabilities. [Image Credit: © Bombay Shaving Company]
Ranju Sarkar, "Colgate-Palmolive buys minority stake in grooming firm Bombay Shaving Co", Business Standard, August 23, 2018, © Business Standard Private Ltd
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