Consumer Interest In Natural Formulations Could Save US Facial Skincare Market, Mintel Says

Consumer interest in natural formulations could help revive the facial skincare and anti-aging market in the US, which saw sales decline in 2015 after years of slow but steady growth, according to Mintel. Data from the market research firm’s report, Global Beauty and Personal Care Trend Gastronomia, revealed 14 percent of consumers agree that pollution affects the appearance of their skin. This leads to consumer interest in products that have milder, more natural formulations and shield them against pollution. Also, consumers agree that lifestyle plays an important role in their skin’s appearance, with 44 percent saying hydration and 36 percent saying diet affect the skin.