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Cosmetic Giants Turn To AR Tech To Lure Customers

May 1, 2018: 12:00 AM EST

Some of the biggest names in the cosmetic industry are seeing the value of augmented reality (AR) to boost customer reach and improve sales. MAC Cosmetics used AR to develop a mirror to show customers how they would look with makeup. According to the firm, this will help avoid "buyer's remorse" when shopping for makeup. Benefit Cosmetics launched a mobile app called Brow Try-On, which helps customers visualize their face with different eyebrow shapes and sizes. The app also has a tutorial that features Benefit products.

Romany Reagan, "Why AR Access Is Important for Retailers", Exchange Wire, May 01, 2018, © RETAILTECHNEWS
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