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May 29, 2018: 12:00 AM EST
 Direct-to-consumer makeup brand Mented, which focuses products for women of color, raised $3 million in seed funding from CircleUp Growth Partners. Founded in 2017 by Harvard Business alumni KJ Miller and Amanda Johnson, Mented sells lipstick, lip gloss, eyeshadow, nail polish, and cosmetics accessories with neutral shades that fit the skin tones of women of color, broadly defined as black, Hispanic, Middle Eastern and Southeast Asian women. Mented plans to use the funding to expand its staff, diversify its products, and fund marketing strategies. The firm plans to have a product for every cosmetic category by the end of next year. The investor has a series of DTC investments, including Hum Nutrition, Kosås, and Pop & Bottle.[Image Credit: © Mented Cosmetics]
Claire McCormack, "Mented, A Makeup Brand By And For Women Of Color, Receives $3M From CircleUp Growth Partners", Beauty Independent, May 29, 2018, © Indie Beauty Media Group LLC
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