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Coty Awards Rimmel, Bourjois Ad Accounts To BETC

August 1, 2016: 12:00 AM EST
Coty Inc. enlisted advertising agency BETC to handle the accounts for its Rimmel and Bourjois brands. According to Coty, it is aiming to let consumers “fully embrace the relevance of the brands' equities.” Together, the two brands contribute about $1.5 billion to Coty's overall sales.
Allison Collins, "Coty Teams With Ad Agency BETC for Rimmel, Bourjois", Women’s Wear Daily, August 01, 2016, © Fairchild Fashion Media
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