Crest Launches Campaign Featuring Pro-Oral Health Shakespeare

Procter & Gamble's Crest toothpaste brand partnered with Feeding America to launch the Healthier Smiles Project campaign. Aimed at raising public awareness of the importance of oral health for children's school performance, the campaign will use meetings and school activities to highlight this message. Also, the company will donate hundreds of thousands of toothpaste tubes to poor families. To help promote the program, the company will launch a TV ad featuring William Shakespeare talking about a girl who cannot focus on classroom discussions due to toothache.