Curaprox Launches Black Is White Collection Of Toothpastes Made With Charcoal

Switzerland-based oral care company Curaprox launched the Black Is White Collection line of natural toothpastes with activated charcoal. Although black in color, the toothpaste whitens teeth by absorbing dirt and discoloration particles, the company said. Ingredients of the toothpaste include activated charcoal, prestige sparkling blue optical filter, sodium fluoride, and enzymes. Coming in two flavors, Black Is White, which is lime-flavored; and White Is Black, which has a mild flavor, the toothpaste will be available at retailers across the country starting in November 2016. It comes with a suggested retail price of $29.99.