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Customized Hair Care Brand Prose Secures $18 Million Series B Finance

November 26, 2018: 12:00 AM EST
Prose, a direct-to-consumer hair care brand selling customized products, announced closure of a $18 million Series B funding round. The brand launched earlier this year and offers products that address specific hair and scalp requirements, on the basis of a consultation covering the customer’s hair characteristics, lifestyle, environmental exposure, stress, diet, and preferences (such as vegan, gluten-free and fragrance-free). The products are available on prose.com and in some salons. Prose has posted double-digit growth each month and is developing an automated customization system, which should be available by the middle of next year at its new production plant in Brooklyn. The online consultation facility has to date captured half a million customer profiles, each with 135 data points, including customer selfies. [Image Credit: © PerSé Beauty Inc]
"Prose raises $18 Million Series B Funding to Expand Custom Hair Care", PRNewswire, November 26, 2018, © PR Newswire Association LLC
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