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D2C Male Grooming Brand Scotch Porter Launches CDB Beard Products

November 27, 2018: 12:00 AM EST
Scotch Porter, a direct-to-consumer male grooming brand, has launched a new beard product collection featuring cannabidiol (CBD). The limited edition range comprises a wash, conditioner, balm and serum. The brand’s founder and CEO, Calvin Quallis, highlighted the opportunity to use CBD in grooming to help with skin conditions such as eczema, flakiness and irritation. The two-year old brand posted sales of over a million dollars in its first year. The move is aligned with broader trends in consumer products as products containing CBD become more accepted by consumers. The brand is focusing on influencer marketing to promote the new products, and hopes influencers will help mitigate the stigma surrounding CBD. [Image Credit: © SCOTCH PORTER BRAND]
Priya Rao, "Direct-to-consumer men’s grooming brand Scotch Porter launches CBD products", Glossy.co, November 27, 2018, © Digiday Media
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