Demand Grows For Ingestible Beauty Products In United States

Beauty and personal care products that come in a pill or drinkable-liquid form are becoming popular in the United States, with sales of supplements aimed at the face growing from $1 million in 2013 to more than $4 million in 2015, according to NPD Group. Sales of ingestible products are expected to keep growing, driven by endorsement by celebrities, including actresses Gwyneth Paltrow and Jennifer Aniston. There are questions about these products’ safety and effectiveness; however, the U.S. Federal Drug Administration does not have enough manpower to make sure they are safe and they work as their manufacturers claim. At present, there is a lack of science-based evidence supporting manufacturers’ claims; nevertheless, beauty companies are introducing their own lineups of ingestible beauty products. Retailers, including Urban Outfitters, Sephora, and CAP are selling these products.