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Deodorant Is Women's Most Important Beauty Product, Survey Says

May 11, 2016: 12:00 AM EST
For most women, deodorant is their most important beauty product, according to a survey of 1,574 women in the US aged 18 to 54, conducted by Edelman Intelligence for Unilever’s Dove beauty brand. Conducted in March 2016, the survey’s results revealed women view putting on deodorant before leaving the house as five times more important than washing their hair; eight times more important than putting on mascara; and 13 times more important than wearing lipstick or lip gloss. Also, women said when they have forgotten to put on deodorant, 87 percent feel self-conscious; 67 percent keep themselves away from others; and 49 percent returned home to put on deodorant. Data also showed 88 percent of women prefer a deodorant that also provides skincare benefits in addition to odor and wetness protection.
"Study Reveals Unsung Hero of Women's Beauty Routine", PR Newswire, May 11, 2016, © PR Newswire Association LLC
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