Deodorant Plays Big Role For Young People Living Through Puberty

In Germany, 83 percent of adolescents and young adults use deodorant once or several times a day, according to a study conducted for the IKW, the German Cosmetic, Toiletry, Perfumery, and Detergent Association. Data also revealed that for 81 percent of respondents, deodorant can help enhance their self-esteem. Psychology explains this trend by looking at the close link between body odor and the emerging sexuality during puberty.