Dettol Looks Back At 2015 Kumbh Mela Campaign

RB’s hygiene and household cleaning brand Dettol partnered with advertising agency McCann to launch its “Kam Paani Mein Zyada Suraksha” campaign aimed at pilgrims attending the 2015 Kumbh Mela event. As part of the marketing campaign, the company distributed Dettol hand sanitizers and assigned volunteers at various locations, including food centers, health centers, and bathing areas. Also, the brand promoted health- and sanitation-related messages using flyers and radio channels.