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Different Set Of Trends Expected For World Beauty Market In 2016, Analysts Predict

December 31, 2015: 12:00 AM EST
Several trends are expected to drive growth and development in the world cosmetics market in 2016. In Brazil, the market grew 142 percent to reach $43 million in total value, becoming the world’s third largest. Leading cosmetics brands are expected to market products with “anti-gravity” features as anti-aging must-haves. Olay has discovered of a gene code of a sub-group of women who appear to be aging better than other groups of women, and this is expected to lead to development of skincare products that work with DNA.
Katy Young, "Beauty trends 2016: can age defy gravity?", Telegraph , December 31, 2015, © Telegraph Media Group Limited
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