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Direct-To-Consumer Retailer Brandless Opens Second Pop-Up With Purpose Store In New York City

October 3, 2018: 12:00 AM EST
Brandless, a direct-to-consumer e-commerce business focusing on affordable pricing, opened its second Pop-Up With Purpose store in New York's Milk Building. It will run from late October to early November 2018, offering visitors an interactive experiences, including a beauty lounge and fair trade coffee bar. Chief executive officer and co-founder Tina Sharkey says the company wants to highlight values of the company and those of its online community, using multimedia displays. Brandless also wants the pop-up to widen its reach to young urban consumers.[Image Credit: © Brandless, Inc.]
Jackie Chiquoine, "New York Brandless Pop-Up Will Feature Everything From Tasting Flights To A Clean Beauty Lounge", PSFK, October 03, 2018, © PSFK
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