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Dove Hair Wants Women To Feel Good About Their Hair

April 21, 2016: 12:00 AM EST
Unilever’s haircare brand Dove Hair said only 11 percent of women love everything about their hair enough not to change anything about it. Results of the study commissioned by the company revealed 86 percent of women in the United States believe media and society put a lot of pressure on women to have hair that looks a certain way. According to 81 percent of women, the hair featured in advertisements and in the media makes women feel about the hair they have. To address this issue, Dove Hair announced the #LoveYourHair campaign and video, which seeks to encourage women to feel good and proud of their hair.
"Dove Hair Calls for an Expanded View of ‘Beautiful Hair’", MultiVu/ PR Newswire, April 21, 2016, © MultiVu
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