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Dove Launches Baby Dove Baby Personal Care Products In US

April 12, 2017: 12:00 AM EST
Dove launched the Baby Dove range of baby personal care products in the US in April 2017. According to the company, the range comes in two lines: Sensitive Moisture and Rich Moisture. Sensitive Moisture includes hand and face wipes, body lotion, and body wash. In addition to wipes, body lotion, and body wash, Rich Moisture also comes with bar soap and shampoo.
Margie Nanninga , "Dove is the latest brand to enter the baby personal care market", Mintel , April 12, 2017, © Mintel Group Ltd.
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