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Dove Launches Campaign Highlighting Real Beauty In Portugal

September 30, 2016: 12:00 AM EST
Dove launched the “Real Beauty Beats” marketing campaign in Portugal. Created by production house Black Ship for Dove Portugal, the campaign features men and their reactions when describing different women displayed on a screen. Two days after the video was posted on YouTube, it has earned more than 400,000 views and another 430,000 on Facebook.
"Dove proves real beauty trumps eye candy", Marketing Interctive, September 30, 2016, © Marketing-Interactive.com. Lighthouse Independent Media Pte Ltd.
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