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Dove Launches Interactive Outdoor Campaign In Times Square

April 29, 2016: 12:00 AM EST
Unilever's personal care brand Dove introduced in Times Square a digital billboard that reacts to changes in the weather. Created by Havas Helia, the interactive outdoor campaign promotes the brand's body wash. Also, the campaign seeks to raise awareness of the brand in a relevant way, the company said.
Jessica Goodfellow, "Dove experiments with weather sensitive billboard in ‘April Showers’ campaign", The Drum, April 29, 2016, © Carnyx Group Ltd
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