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Dove Launches Searching Phase Of Real Beauty Campaign In Australia

August 15, 2016: 12:00 AM EST
Unilever's skincare brand Dove launched the Searching edition of its Dove Campaign for Real Beauty global marketing campaign in Australia. According to the company, the campaign aims to highlight that online search queries by young girls about negative body images, cosmetic surgery, and eating disorder are increasing. Unilever senior brand manager Tessa Black said the campaign also aims to ensure that today's young girls will grow with positive views of how they look.
Sheila Shayon , "Dove Takes Real Beauty Campaign in Search of Self-Esteem Australia", BrandChannel, August 15, 2016, © Interbrand
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