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Dove Men+Care Launches Cool Fresh Line Of Men's Grooming Products

January 14, 2016: 12:00 AM EST
Unilever’s men’s grooming brand Dove Men+Care launched the Cool Fresh line of shower gel and roll-on and aerosol antiperspirants. Available starting the end of January 2016, the line is inspired by “masculine eau de toilette” fragrances. Dove Men+Care will support the launch with a marketing campaign and in-store and out-of-home activity.
Helen Gilbert , "Dove Men+Care gets 'glacial' premium male grooming range", The Grocer, January 14, 2016, © William Reed Business Media Ltd.
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