Dove Partners With Twitter For Second Phase Of Positive-Image Campaign For Girls

Beauty brand Dove partnered with social media company Twitter to launch a tool that determines the most commonly used body-related words and when negative tweets occur during the day. Part of the partners' #SpeakBeautiful campaign, the tool was launched at the South by Southwest Interactive event. Using the tool, people can retweet a post on Dove's Twitter account using the hashtag. Dove automatically reswponds to the tweet with a link to a custom microsite.