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Enhancing Its Digital Footprint Might not Be Enough For Avon

August 16, 2018: 12:00 AM EST
Although Avon has been working to improve its digital image to better reach millennials, there are concerns that it’s still not doing enough. Theodore Delimaris, Associate Consumer Analyst at GlobalData, believes Avon should step up its pace of modernization and raise its sights higher. He thinks the company’s traditional doorstep approach is discouraging existing and prospective representatives. Avon has been improving its online model, with reps reporting higher average orders in the second quarter, boosted by sales in the online channel, which appeals to the millennial consumer. However, Delimaris advises Avon to think beyond modernizing its channel approach, and to consider transforming its product portfolio to be more attractive to younger buyers. [Image Credit: © PublicDomainPictures from pixabay.com]
Lucy Whitehouse , "Avon’s efforts to modernize: does it need to do more?", Cosmetics Design Europe, August 16, 2018, © William Reed Business Media Ltd
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