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Estee Lauder Recognizes South Korea's Impact On World Beauty Market; Expands Presence In The Country

April 21, 2016: 12:00 AM EST
South Korea’s beauty brands are driving growth and innovation in the world cosmetics market, according to Estee Lauder Companies Korea general manager Christopher K. Wood. Speaking at the Conde Nast International Luxury Conference, Wood said Korean brands’ impact on the world market is highlighted by the growing popularity of BB creams and cushion compacts. Recognizing the importance of the country for Estee Lauder, the company opened in innovation hub in South Korea. In 2015, to expand its presence in the country, the company acquired a stake in local brand Have & Be Co. Ltd.
"Estée Lauder exec: Beauty industry is catching the Korean Wave", Luxury Daily, April 21, 2016, © Napean LLC
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