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Estee Lauder Signs Deal To Buy Too Faced

November 14, 2016: 12:00 AM EST
Estee Lauder Companies Inc. said it has agreed to acquire makeup brand Too Faced. Founded in 1998 by cosmetics entrepreneurs Jerrod Blandino and Jeremy Johnson, Too Faced is expected to help Estee Lauder strengthen its leadership status in the fast-growing prestige makeup segment worldwide. One of the fastest-expanding cosmetics brands, Too Faced is forecast to reach $270 million in net sales in 2016.
"The Estee Lauder Companies to Acquire Too Faced", Estée Lauder, November 14, 2016, © The Estée Lauder Companies Inc.
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