Estee Lauder's Sustainability Initiatives Involve Making Hard Choices Today For A Better Tomorrow

For The Estee Lauder Companies, sustainability means “making the smart (and sometimes difficult) choices today” in order to help create a better, more beautiful, and lasting world in the future, according to SVP of global corporate citizenship and sustainability, Nancy Mahon. Beauty brands need to integrate sustainability efforts into their business model to heed the call of consumers, employees, and investors for companies to behave responsibly and consciously with regards to the environment, Mahon said. Also, sustainability initiatives create the most value when they are “effectively and efficiently” implemented across the product's life cycle, she added.