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Fashion For Beard Hampers Sales Of Men's Facial Skincare Products In UK

June 17, 2016: 12:00 AM EST
In 2015, the UK’s market for men’s facial skincare products grew 1.3 percent to £104 million, compared with the 13 percent and 8 percent growth rates in 2013 and 2014, respectively. Data from Mintel showed men’s fashion for facial hair is adversely affecting sales, while a savvy shopping mentality also impacted sales of mass-market beauty and personal care products. As many as 42 percent of men admit they take advantage of discount offers when buying beauty and personal care products, the company said. Data also revealed older male consumers are reluctance to buy and use skincare products have hampered sales. Overall, 35 percent of UK men use lip balm, 33 percent use a facial cleanser, 29 percent use a facial exfoliator, and 26 percent use face wipes.
"Hairy times for men’s facial skincare: sales of UK men’s facial skincare grow just 1% in 2015", Mintel, June 17, 2016, © Mintel
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