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Fenty Beauty Launches Pop-Up Series

June 27, 2018: 12:00 AM EST
Fenty Beauty by Rihanna opened its pop-up series, starting with a Moroccan spice markets-inspired theme to match the brand’s fall 2018 collection. The debut was held at The Pennsy in Pennsylvania Plaza, where two tents were set up to allow guests try Fenty products with the help of the brand’s global makeup artists. The collection officially launched globally July 6 and the pop-up series continued with a Brooklyn setup June 28, while the final one took place at the Seaport district the following day.[Image Credit: © Kendo Holdings, Inc.]
Alexa Tietjen, "Fenty Beauty Hosts First Pop-up Series, Inspired by Moroccan Spice Markets ", Women’s Wear Daily, June 27, 2018, © Penske Media Corp.
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