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Filipino Consumers Opt For Bigger Packages Of FMCG Products

April 1, 2016: 12:00 AM EST
Consumers in the Philippines are buying fast-moving consumer goods in larger packs and bigger quantities, according to a study by Kantar Worldpanel. Data from the study covering the years 2014 and 2015 showed average pack sizes of FMCG products grew 8 percent in 2015 from 2014. Results of the study also revealed Filipinos are buying tubes of toothpaste instead of sachets. Manufacturers are promoting dishwashing products, lotions, and mouthwashes with bigger packages.
Irma Isip, "Consumers upsize from sachets", Malaya, April 01, 2016, © Malaya Business Insight
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