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Forty-four House Brands Of British Supermarkets Win “Best Buy” Nod

December 28, 2015: 12:00 AM EST
The U.K. product testing website Which? announced its list of 44 supermarket own-brand “Best Buy” awards for 2015, naming Waitrose as the leader. Forty-seven percent of the company’s products were recommended as a Best Buy. Second on the list was Aldi with 40 percent. Which? tested 160 supermarket own-brand products, including food, drink, cleaning products, batteries and sunscreens to determine which ones shoppers can leave on the shelves. Sainsbury’s and M&S had at least a third of their products named as Best Buys. Sainsbury’s and Lidl were awarded Best Buys for food, drink and household products. Asda and Tesco fared the worst overall, with only five percent of their house brands awarded Best Buys.
"Waitrose is the 2015 supermarket Best Buy champion", , News release, Which?, December 28, 2015, © Which?
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