Four Factors Drive Packaging Trends In Japan's Personal Care Market

Four factors are driving packaging trends in Japan's personal care products industry, according to CPS International packaging expert Andrew Streeter and Cosmeworks marketing director Naoki Gomi Yoshida. According to Yoshida, these are the country's strict packaging environmental laws, aging population, Kaizen or desire for constant improvement, and demographics. Yoshida also said the current trends consist of four areas: refillable technologies; diversity in single package platforms; powder and crème; and mobility.