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Fragrance Brands Are Recruiting Influencers For Digital Ad Campaigns

February 17, 2017: 12:00 AM EST
Some fragrance brands are expanding their partnerships with social media influencers, including YouTube vloggers. For example, Coty invited influencers to the launch event of Marc Jacobs' Divine Decadent scent. Brands are moving away from their previous business model of launching campaigns featuring celebrities. [ Divine Decadent perfume; image credit: © Sephora ]
Homa Zaryouni, "Fragrance Brands Discover Influencers", L2 Daily, February 17, 2017, © L2 Inc.
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