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Gillette Launches Perfect Isn't Pretty Olympic Campaign

April 12, 2016: 12:00 AM EST
Male grooming brand Gillette launched Perfect Isn’t Pretty, its latest Olympics-related marketing campaign. Featuring several athletes, including Brazilian football player Neymar Jr., American decathlon athlete Ashton Eaton, and Chinese freestyle swimmer Ning Zetao, the campaign focuses on the training and hard work the sportsmen go through to prepare for the games. As part of the campaign, the athletes focus on what it takes to represent their respective countries in the Olympic Games. Also, the campaign highlights Gillette as a brand that promises and works to deliver the best for 800 million men each day, the company said.
"Gillette Unveils “Perfect Isn’t Pretty” Campaign in Lead up to Rio 2016 Olympic Games, Honoring the Rigorous Journey Athletes Face to Achieve Olympic Dreams", Procter & Gamble, April 12, 2016, © Procter & Gamble
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