Gillette Showing Signs Of Recovery

November 15, 2018: 12:00 AM EST

Gary Coombe, who heads up Procter & Gamble’s Gillette unit, said that although the company’s grooming business has encountered major challenges, things are getting better, with US sales and volume growth in the double digits in the latest quarter. Globally, organic sales were up 4 percent versus the year-ago period. Coombe also said that the brand was growing its share of the DTC market in blades and razors, following a price cut in 2017 and some initiatives in its service. It has also recently launched men’s razors for sensitive skin, an innovation for which Gillette has high hopes, and is realigning its marketing with millennials. [Image Credit: © Procter & Gamble]

Jon Chesto , "Gillette battles back in razor business", Boston Globe , November 15, 2018, © Boston Globe Media Partners, LLC

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Gillette Showing Signs Of Recovery

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