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Gillette Signs Global Sponsorship Deal With FC Barcelona

September 15, 2016: 12:00 AM EST
Men’s grooming brand Gillette signed a global sponsorship deal with FC Barcelona. As part of the deal, Gillette, which used to be a Regional Partner of the football team in Latin America, becomes a Premium Partner for the next three seasons. Also, the deal marks the first time the brand becomes a corporate sponsor of a football club.
"FC Barcelona and Gillette present new sponsorship deal", FC Barcelona, September 15, 2016, © FC Barcelona
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