We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Gillette's Go Ask Dad Commercial Top Breakthrough Ad, Ace Metrix Says

July 7, 2016: 12:00 AM EST
Procter & Gamble Co.'s “Go Ask Dad” commercial for Gillette razors was recognized as the most effective recent advertising campaign in the US, according to a survey by Ace Metrix. Created by Grey Advertising, the Father's Day-related commercial focuses on fathers teaching their sons skills, such as shaving and tying a tie. P&G's “Thank You, Mom” commercial was ranked number 2 on Ace Metrix's “Top 10 Breakthrough Ads” list. Ace Metrix formed a panel of at least 500 consumers with demographics matching the U.S. Census data and used a scoring system designed to measure an advertisement's ability to be noticed and connect with consumers.
Barrett J. Brunsman, "P&G’s dad-centric commercial tops mom campaign as best new ad in nation", bizjournals.com, July 07, 2016, © American City Business Journals
Market Segments
Facial Care
Men's Grooming
North America
United States of America
Companies, Organizations
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.