Gillette's Go Ask Dad Commercial Top Breakthrough Ad, Ace Metrix Says

Procter & Gamble Co.'s “Go Ask Dad” commercial for Gillette razors was recognized as the most effective recent advertising campaign in the US, according to a survey by Ace Metrix. Created by Grey Advertising, the Father's Day-related commercial focuses on fathers teaching their sons skills, such as shaving and tying a tie. P&G's “Thank You, Mom” commercial was ranked number 2 on Ace Metrix's “Top 10 Breakthrough Ads” list. Ace Metrix formed a panel of at least 500 consumers with demographics matching the U.S. Census data and used a scoring system designed to measure an advertisement's ability to be noticed and connect with consumers.