GlaxoSmithKline Awards South Africa Sales And Marketing Consultancy Contract To Imperial Retail Solutions

Consumer healthcare company GlaxoSmithKline awarded a three-year contract for sales, merchandising, and brand consulting services to Imperial Retail Solutions. As part of the business deal, Imperial Group will support GSK’s efforts to grow its brands, particularly its oral care portfolio, in South Africa. Imperial has designed a dual-model marketing and logistics platform for GSK, including syndicated and semi-dedicated service components. Also, the platform will target the wholesale, franchise, and pharmacy channels.