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GlaxoSmithKline Consumer Healthcare Reorganizes Lineup Of Global Agencies

July 18, 2016: 12:00 AM EST
GlaxoSmithKline Consumer Healthcare revamped its lineup of global agencies for advertising, digital, content, public relations, expert marketing, and shopper marketing, in support of the company's major brands, including Sensodyne and Theraflu. After a review of its accounts, the company chose the following agencies: Grey and Saatchi & Saatchi for advertising; Weber Shandwick for advertising, digital, content, and PR; Havas for advertising, digital, and content; WPP Digital for digital work; Edelman for content and PR; McCann Health and Ogilvy Commonhealth for expert marketing; and Geometry for shopper marketing. All of the agencies are currently working with GSK; however, their duties and responsibilities were expanded. For example, Havas, which had not previously worked on digital, was given digital duties.
Lindsay Stein, "GlaxoSmithKline Consumer Healthcare Consolidates Global Roster to Nine Agencies", Advertising Age, July 18, 2016, © Crain Communications
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