We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Global Male Grooming Market Set For Strong Growth Says PMR

December 20, 2016: 12:00 AM EST
Persistence Market Research believes that the $54 billion male grooming category will grow at a CAGR of 8.4 percent through 2024, and Europe, with almost 40 percent of the global market, will stay the most attractive region for the category. Germany, France, and the UK account for half of the European sales. Shave care and fragrances will be the top segments in North America, and China will drive growth in Asia. Global growth is being supported by e-commerce, which will account for over $12 billion of the additional sales through 2024. PMR expects global sales of men's shave care products to be more than $40 billion by 2024, hair care products will represent about 10 percent of the category, but men’s toiletries will lose share. PMR believes P&G will remain a dominant player globally, with over 10 percent share, but local players will “collectively dominate” with nearly one-third of the market, and this will encourage acquisitions by global players.
"Promises Fulfilled: Men's grooming is booming", Happi, December 20, 2016, © Rodman Media
Market News
Market Segments
Men's Grooming
North America
United States of America
Market News
Developed by Yuri Ingultsov Software Lab.