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Growth Returns To Asian FMCG Market

July 27, 2017: 12:00 AM EST
FMCG growth in Asia is accelerating, according to researcher Kantar Worldpanel, with the personal care care segment leading the way. The overall pace of growth reached 3.4 percent in the first quarter, up from 3.3 percent in 2016, due largely to the strong health & wellness and convenience sectors. Value growth in food was up about 0.8 percent over last year.  But beverage growth was flat, indicating that consumers are “rationalizing their spending.” Dairy growth was healthy (4,2 percent), as was homecare (3.2 percent), but both were slower than a year ago. Personal care grew 9.6 percent, a major spurt over a year ago. “Self-pampering and indulgence remained important to consumers,” the company said.
"Asia Consumer Insights Q1 2017", Report, Kantar Worldpanel, July 27, 2017, © Kantar Worldpanel
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