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Gucci Guilty Launches Campaign Featuring Jared Leto

September 26, 2016: 12:00 AM EST
Gucci launched a marketing campaign featuring actor Jared Leto and fashion models Julia Hafstrom and Vera Van Erp for its fragrance master brand Gucci Guilty. Believing that sexy sells, the company adopted the film campaign, shot by Glen Luchford, and features highly sensual and sexual scenes. Launched in 2010, the Gucci Guilty brand is aimed at the “young, social-networking consumer.” Gucci's bestselling fragrance, the brand has the US, Asia, the UK, global travel retail, and the Middle East as its important markets.
Jennifer Weil, "Jared Leto Stars in New Gucci Fragrance Ad Campaign", Los Angeles Times, September 26, 2016, © Los Angeles Times
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