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Hair Experts Expose Lies Told By Shampoo Marketers

April 20, 2016: 12:00 AM EST
According to a panel of hair experts, there are at least eight marketing claims that shampoo makers cannot back up with scientific evidence. Shampoos claimed by their manufacturers as capable of making the hair healthier are unlikely to be able to do so, because the hair is dead. Reversing hair damage by using a shampoo is not possible, while shampoos claimed capable of thickening the hair does so by putting something on the surface. Also, the panel of experts discovered that some shampoo packaging comes with fine print indicating the claim depended on using more than one product from the same brand.
"Eight shampoo claims that don't quite stack up ", Which? , April 20, 2016, © Which?
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