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Head & Shoulders Introduces Shampoo Bottle Made From Recycled Plastic

January 19, 2017: 12:00 AM EST
Procter & Gamble said its Head & Shoulders haircare brand will start using a recyclable shampoo bottle made from up to 25 percent recycled beach plastic. Developed in partnership with recycling firms TerraCycle and SUEZ, the shampoo bottle will be launched in France in summer 2017 as a limited-edition Head & Shoulders packaging exclusive to Carrefour customers. Also, P&G said that by end of 2018, in Europe, more than 500 million bottles per year will include as much as 25 percent post-consumer recycled plastic.
"P&G’s Head & Shoulders Creates World’s First Recyclable Shampoo Bottle Made with Beach Plastic", Procter & Gamble, January 19, 2017, © Procter & Gamble
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