Health And Personal Care Sales Booming Online, Led By Amazon

U.S. sales of health and personal care (HPC) products slowed in the first quarter by one percent year-over-year, mainly in brick-and-mortar stores. Online sales were up in the quarter, led by Amazon.com. As of the first quarter of 2017, the U.S. HPC market was valued at $80.6 billion, while Amazon sales represented $1.3 billion. Year over year growth of HPC sales on Amazon in the first quarter was 30 percent. According to One Click Retail, consumers are abandoning in-store shopping for HPC products in favor of online shopping. Within Amazon, the rate of growth for HPC is highest in Prime Pantry, with top categories multiplying revenue by as much as five times.